Portfolio: Future Projects
A summary of the projects I looked into completing for my final degree project
A summary of the projects I looked into completing for my final degree project
For my final degree project I had a range of ideas I wanted to explore further and develop into a full concept. I devised 3 ideas which I considered taking on to focus on in my final year; the launch of a Pamela Love Flagship store in London, rebranding make-up brand Barry M and launching a independent newspaper which would focus solely on fashion and be sold in central London alongside the Evening Standard and Metro.
I also looked into swedish brand Bjorn Borg and was given the brief of developing a marketing strategy which would allow it to compete with existing student brands such as Jack Wills and Abercrombie and Fitch. I finally decided on taking further the idea of an ethical luxury platform which would require developing a brand identity, a marketing strategy and website.
I also looked into swedish brand Bjorn Borg and was given the brief of developing a marketing strategy which would allow it to compete with existing student brands such as Jack Wills and Abercrombie and Fitch. I finally decided on taking further the idea of an ethical luxury platform which would require developing a brand identity, a marketing strategy and website.
